Last Friday, we had the great privilege to attend the 2016, Google Partner’s Masterclass at the ANZ Viaduct Events Centre in Auckland. The annual event is designed as a platform…
On 26 July 2016 Google launched the next generation of Google Adwords text ads. This means your ads can now contain more text than previously (47% more text), allowing your ads to communicate clearer and more creative messages which could result in up to a 20% increase in your Click Through Rate (CTR) and more prominence in search results and Google Networks.
After much speculation that the continued growth of NZ digital adspend would bring an end to TV’s long-held, reign as the biggest media channel, the question was settled with the release of the IAB/PWC report. The result is… well, not very surprising for us. Read More.
As a Google search user or even as an Adwords advertiser, you may have noticed a few recent changes in how Google’s search results are displayed, or you may have even heard about the Google AdWords ‘Shake up’ that was rolled out on the 23rd February. In either case, fret not! We’ve prepared a simple guide to the changes that you need to be aware of and outlined the winning strategies to exploit the new opportunities created by the shift.