Commencing in September, Storm IMC will be migrating websites across to the new server. In addition to the obvious benefits around website uptime, security and backup recovery, website load times are playing a significant role in achieving top organic search rankings, reducing bounce rates and greatly improving both user engagement rates and conversion rates.
Meet Zoe, Our Digital Marketing Coordinator and Content Producer, and newest member here at Storm IMC. Her background in both client side and agency gives her the perfect base experience to understand both sides of the client coin.
On 26 July 2016 Google launched the next generation of Google Adwords text ads. This means your ads can now contain more text than previously (47% more text), allowing your ads to communicate clearer and more creative messages which could result in up to a 20% increase in your Click Through Rate (CTR) and more prominence in search results and Google Networks.
We recently had the great pleasure of attending the Apparelmaster, 38th AGM and Conference with our good friends at Cavalry Marketing and Design. The 4-day event was held at the Millbrook Resort in Queenstown,which is nothing short of spectacular this time of year. I personally try not to attend too many conferences if I can help it; but have to say that I was extremely impressed with the quality of the event, met with lots of really great people from across the Apparelmaster Group and learned a lot in the process.