Google Expanded Text Ads: What are they and what does this mean for your business?

By | Industry Updates, Products Overview | No Comments

On 26 July 2016 Google launched the next generation of Google Adwords text ads. This means your ads can now contain more text than previously (47% more text), allowing your ads to communicate clearer and more creative messages which could result in up to a 20% increase in your Click Through Rate (CTR) and more prominence in search results and Google Networks.

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Storm IMC brings VR to the Apparelmaster 38th AGM and Conference

By | Team News & Events | No Comments

We recently had the great pleasure of attending the Apparelmaster, 38th AGM and Conference with our good friends at Cavalry Marketing and Design. The 4-day event was held at the Millbrook Resort in Queenstown,which is nothing short of spectacular this time of year. ​I​ ​personally try not to attend too many conferences if I can help it; but have to say that I was extremely impressed with​ the quality​ of the event​, met with lots of really great people from across the Apparelmaster Group and learned a lot in the process.

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