Storm IMC’s Senior Digital Strategist Ronan Nichol will be delivering a presentation on digital measurement and analytics, focusing on key metrics for digital marketing success at Digital Marketing Masterclass – 2016, in Auckland.
After much speculation that the continued growth of NZ digital adspend would bring an end to TV’s long-held, reign as the biggest media channel, the question was settled with the release of the IAB/PWC report. The result is… well, not very surprising for us. Read More.
As a Google search user or even as an Adwords advertiser, you may have noticed a few recent changes in how Google’s search results are displayed, or you may have even heard about the Google AdWords ‘Shake up’ that was rolled out on the 23rd February. In either case, fret not! We’ve prepared a simple guide to the changes that you need to be aware of and outlined the winning strategies to exploit the new opportunities created by the shift.