Content Marketing

Digital Content Experiences That Cut Through
& Engage Your Audience

Cut Through The Clutter With Killer Content

The average consumer now spends an average 6.5 hours online every day. Your target audience are working, shopping, scrolling, gaming, and streaming across a wide array of channels, consuming content in a myriad of formats including blogs, images, videos, infographics, posts, photos, rich media animations etc.

Effectively reaching and engaging with target markets online now requires businesses to create and distribute a wide variety of impactful content across a large range of formats and channels.

Our strategic content planning and development services allow you to reach your target market with high-impact and engaging content including long and short-form written content, photography and video, infographics and more.

Develop Killer Content

Content Strategy Diagram

Content Strategy Development

Our digital marketing team will work with you to develop a comprehensive content strategy that will identify the unique content opportunities that will align your brand with your online target audience and deliver on your marketing objectives.

With a thorough understanding of your target market and the unique proposition of your brand and products we’ll define the key content topics, the channels and content formats that will enable you to reach and engage your target audience online.  These strategic insights are then used to create and deploy interesting content experiences for your users to engage with online.

"Content is Fire and Social Media is Gasoline"

 

 - Jay Baer - 

Content Assets Creation

With a clearly defined content strategy in place our team of writers, designer, developers, and videographers will begin producing the content assets and experiences for online deployment.  

Whether it’s a combination of blog articles, videos, social media posts, a suite of photography, a new website, a series of infographics or an online lead magnet, we have the expertise and resources to bring the content strategy to life and to roll it out online.

Content Creation

Content Distribution & Optimisation Network Diagram

Content Distribution & Optimisation

Our team will distribute, optimise and promote your content to maximise its online visibility to reach and drive maximum impact.  We’ll fully leverage social media channels, email marketing, search engines and influencer outreach to ensure your content finds its target audience to fulfil the campaign objectives.

We use campaign analytics and advanced tracking to measure and maximise the impact of the content marketing campaign and provide ongoing content optimisation and online promotion using a combination of search, display and social media marketing to further boost performance outcomes to ensure the campaign reaches its full potential.

Discover More