Digital Analytics & Data Services

Data is Information. Information is Power.

Harness the full potential of your marketing data to surface powerful business insights, connect and engage with customers and prospects and drive effective sales and marketing strategies to accelerate business growth and profitability. Successful and innovative businesses are increasingly the ones that recognise the power of leveraging their business data and can turn that data into the driving force behind their business success.

We work with ambitious businesses to help them take control of their marketing data to improve performance across the board and develop a powerful edge to allow them to dominate in the digital space.

Marketing Measurement That Matters

The modern marketing landscape is a hugely information-rich arena that offers business leaders unrivalled opportunities to harness valuable data to improve everything from website user experiences (UX), marketing campaign effectiveness, customer acquisition, retention, and marketing ROI.

We work with businesses to turn chaos into order and put them in control of their data by defining the marketing KPIs that matter for success and by developing measurement and reporting frameworks to track marketing performance. We can help you track, measure and optimise your website performance and benchmark you against your competitors and measure the effectiveness of your marketing campaigns and initiatives on your bottom line and help you make impactful business decisions.

Google Analytics & Tag Manager Best Practice

As a starting point we will ensure that your Google Analytics is properly installed and optimally configured to provide your business with the streams of data that your business needs to understand how your website and online marketing campaigns are performing. We'll work with you to define the best key performance metrics to measure the success for your business and then develop and implement a measurement and tracking plan for your website and online properties and platforms.

We'll create and integrate a Google Tag Manager account with you Google Analytics account to help us set up website conversions event and custom tracking configurations to enable us to measure lead form submissions, online purchases, video views, inbound phone calls and other key actions. Once the tracking plan has been implemented we'll then create custom dashboards and reports to allow you to measure and optimise your activity on an ongoing basis.

Inbound Call Tracking & Recording

If inbound calls are an integral part of your sales and booking process we can provide advanced solutions to track and measure inbound calls that results in sales or bookings and attribute them back to the advertising medium that drove the enquiry.

Call tracking not only allows you to measure the performance of your marketing campaigns on generating sales leads and enquiries many businesses opt for call recording options so that they can monitor and manage the quality of their telephone based customer services.

Analytics Dashboards & Custom Reports

Maximise the value of your data streams and streamline your reporting process with custom reports that have been developed to provide real-time insights and on-demand reporting based of your business specific requirements. Together we can identify the performance metrics and data that is most critical to your business and develop purpose-built reports designed to ensure that you are your team and kept in the know and can respond to website and campaign-based event that can move the needle for your business.