Google Analytics 4 

UTM Link Builder

This tool allows you to easily add campaign parameters to URLs so you can measure Custom Campaigns in Google Analytics.

Fill out the required fields (marked with *) in the form below, and once complete the full campaign URL will be generated for you.

Note: the generated URL is automatically updated as you make changes.

The full website URL (e.g.
Marketing Medium (e.g banner, email, social, affiliate, cpc etc)
The referring source (e.g. facebook, linkedin, instagram, newsletter, google etc )
Product, promo code, or slogan (e.g. spring_sale)
Use to differentiate ads
Identify the paid keywords
The ads campaign id

Share the generated campaign URL

Use this URL in any promotional channels you want to be associated with this custom campaign.

Need some help?

More information and examples for each parameter
The following table gives a detailed explanation and example of each of the campaign parameters:

Parameter Required Example Description
Campaign Medium
Yes social Use utm_medium to identify a medium such as email or cost-per-click.
Campaign Source
Yes facebook Use utm_source to identify a search engine, newsletter name, or other source.
Campaign Name
No flash_sale Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.
Campaign Term
No acme+widget Used for paid search. Use
utm_term to note the keywords for this ad.
Campaign Content
No logolink Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.
Campaign ID
No xyc.321 Used to identify which ads campaign this referral references. Use utm_id to identify a specific ads campaign.
Watch & Learn Here

Creating Custom GA4 Reports to Measure UTM Link Performance

Check out this video on how to create and access reports using Google Analytics 4 to review the performance of your UTM tracking links.