GA4 Campaign UTM Link Builder

This tool allows you to easily add campaign parameters to URLs so you can measure Custom Campaigns in Google Analytics.

Fill out the required fields (marked with *) in the form below, and once complete the full campaign URL will be generated for you.

Note: the generated URL is automatically updated as you make changes.

The full website URL (e.g. https://www.example.com/landing-page-1)

Marketing Medium (e.g banner, email, social, affiliate, cpc etc)

The referring source (e.g. facebook, linkedin, instagram, newsletter, google etc )

Product, promo code, or slogan (e.g. spring_sale)

Use to differentiate ads

Identify the paid keywords

The ads campaign id

Use this URL in any promotional channels you want to be associated with this custom campaign.

Need some help?

More information and examples for each parameter
The following table gives a detailed explanation and example of each of the campaign parameters:

Parameter	Required	Example	Description
Campaign Medium utm_medium	Yes	social	Use utm_medium to identify a medium such as email or cost-per-click.
Campaign Source utm_source	Yes	facebook	Use utm_source to identify a search engine, newsletter name, or other source.
Campaign Name utm_campaign	No	flash_sale	Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.
Campaign Term utm_term	No	acme+widget	Used for paid search. Useutm_term to note the keywords for this ad.
Campaign Content utm_content	No	logolink	Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.
Campaign ID utm_id	No	xyc.321	Used to identify which ads campaign this referral references. Use utm_id to identify a specific ads campaign.