Google Analytics 4
UTM Link Builder
This tool allows you to easily add campaign parameters to URLs so you can measure Custom Campaigns in Google Analytics.
Fill out the required fields (marked with *) in the form below, and once complete the full campaign URL will be generated for you.
Note: the generated URL is automatically updated as you make changes.
Need some help?
More information and examples for each parameter
The following table gives a detailed explanation and example of each of the campaign
parameters:
Parameter | Required | Example | Description |
Campaign Medium utm_medium |
Yes | social | Use utm_medium to identify a medium such as email or cost-per-click. |
Campaign Source utm_source |
Yes | Use utm_source to identify a search engine, newsletter name, or other source. | |
Campaign Name utm_campaign |
No | flash_sale | Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign. |
Campaign Term utm_term |
No | acme+widget | Used for paid search. Use utm_term to note the keywords for this ad. |
Campaign Content utm_content |
No | logolink | Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL. |
Campaign ID utm_id |
No | xyc.321 | Used to identify which ads campaign this referral references. Use utm_id to identify a specific ads campaign. |
Watch & Learn Here
Creating Custom GA4 Reports to Measure UTM Link Performance
Check out this video on how to create and access reports using Google Analytics 4 to review the performance of your UTM tracking links.