Google Adwords (PPC)

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Google Ads Search, Video, Display & Shopping Campaigns

There Is More To Google Ads Than Adwords

Google Search Ads are a critically important part of a modern and effective digital marketing mix, but they are just one of a stable of killer Google advertising services that can be specifically tailored to meet your business's unique circumstances to massively shift the balance of power in your favour.

Google Search Ads (or 'Adwords' as they were formerly known) often form the cornerstone of many sales and lead generation strategies. Businesses are very likely leaving a lot of money on the table if they aren't tapping into other important Google advertising products including Google Display campaigns, the sophisticated range of Video Advertising options on Youtube and the Ecommerce sales potential of the Google Shopping campaigns.


More To Google Ads Than Adwords

Maximise ROI With The Optimal Channel Mix

Maximise ROI With The Optimal Channel Mix

There is absolutely no such thing as a 'one size fits all' solution for Google Ads and the optimal mix of search, display, video and shopping comes down to business and market specifics. This is why we dig deep to understand the unique circumstances of our client's business to develop effectively integrated digital marketing campaigns that are specifically suited to our clients business and focus on results from across the full range of Google advertising solutions.

Here is a brief overview of some of the key Google Ads solutions that you'll want to consider based on your key marketing objectives and business circumstances.

Google Search Ads (aka Adwords)

With recent research showing that 92% of users choose businesses on the first page of local search results it's hard to look past the massive value of appearing on the first page of Google search results across a broad range of relevant and high-value searches.  Google Ads paid search is a powerful advertising solution that can drive sales, generate high-value business leads, drive website and footfall traffic and keep your business and products in front of people who are actively searching for the products and services you offer.

We have a team of highly experienced and Google certified digital marketers that can help create and maximise the return on investment of your Google campaigns using Google Search Ads. Contact us today to see how we can help you business succeed online.

Google Search Ads (aka Adwords)

"If You Build it... You'll Probably Still Need Google Ads"

- Jennifer Mesenbrink -

Google Display Network Ads

Google Display Network Ads

Harness the power of the Google Display Network and allow your ads to appear on a finely targeted selection of over 2 million websites and nearly 1 million apps worldwide. The Google Display Network allows advertiser to cost-effectively target prospective customers with highly impactful and animated graphical ads and build brand connection, engagement and drive awareness and action.

Google Display Ads offer many advanced features including sophisticated remarketing options which allows advertisers to keep their brand and product in front of website users who have visited the website but didn't purchase and convert to return and complete sale or action with visually engaging ads when they’re online, checking Gmail or using mobile apps. Other campaign features make use of powerful machine learning to develop the most compelling combinations of images, headlines and descriptions to create highly optimised ads 'on the fly' to drive sales and campaign conversions.

Google Video With YouTube

YouTube and Google Video solutions are a great way for you to bring your brand to life and meaningfully connect with your target audience and drive lower-funnel actions like website visits, lead form completions, store visits, and purchases. Video ads on Google allow you to tell your brand or product story in a richer and more engaging way while sophisticated targeting options allow you to reach new and highly pre-disposed audiences while they’re watching or searching for videos on YouTube, follow up with former website visitors and ad viewers (retargeting) and even sequence different video messages to show to the same user over time.

Online video is a critical reference point for consumers in search of information and advice before making a purchasing decision and with YouTube now accounting for over 50% of ad-supported Connected TV watch time, YouTube is an increasingly important channel for advertisers finding success online which can't be accomplished elsewhere.

Google Video & YouTube Ads on Mobile

Google Shopping Ads for Ecommerce and Online Retailers

Google Shopping  Ads

Google Shopping Ads enable retail businesses to show and sell their products when people are shopping online in a visually engaging way that drives sales. The retail landscape is rapidly changing and retailers need to change with it to stay relevant, stand out in a crowded marketplace and connect with users and maintain profitability.

Google Shopping Ads offer advertisers to feature their products to relevant users with high purchase intent in the key moments of truth when users are researching products to purchase online. More than just adding incremental in-store and eCommerce sales, fully engaging with new and evolving retail technologies can accelerate your business growth by turning data from a challenge into fuel for growth and business innovation.

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