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Storm IMC is a certified Google Partner, ranked No.1 for paid search in New Zealand in the TechBehemoths 2025 Global Excellence Awards.
Google Ads (or 'Adwords' as it is still often called in NZ) remains the cornerstone of digital advertising for businesses serious about growth. Paid Search ccounted for $1.44Bn, 49% of New Zealand's total digital advertising spend in 2025, growing 12% year-on-year.
Google Ads is one of the most powerful and measurable tools available to business. In the hands of seasoned digital marketing experts it puts your business, in front of people who are looking for what you sell, at the exact moment they are looking for it.
Storm is a senior-led agency whose people have years of experience, supported by industry-leading tools and technology. Strategy comes first. Every campaign is structured around your specific business, your market and your growth objectives, not a template.
Google Ads is not a single product. It is a suite of campaign types, each built to serve different objectives to target audiences at different stages of the buying journey with different message types.
Search captures high-intent demand. Performance Max runs across all Google channels simultaneously using a range of different asset types including video and imagery. Demand Gen builds awareness and consideration on YouTube, Gmail and Discover. Display and Remarketing keep your brand in front of the right people at the right time. Shopping drives product sales. Video builds brand and retargets viewers with sequential messaging.
Most businesses need a combination, not just one. Our experienced team of Google certified experts work with you to define and build the right mix for your specific objectives and make each campaign type work harder because of the others around it.
Search is where user intent is highest. Someone typing "Car Service North Shore" or "Digital Marketing Agency Auckland” into Google is not browsing; they are actively looking to act. A well-structured Search campaign puts your business at the top of those results, consistently and cost-effectively.
We build Search campaigns with tightly controlled keyword structures, precisely and persuasively written ad copy, and continuously optimise to improve click-through rates and lower cost per conversion over time.
We also selectively use AI Max, Google's newest layer of AI-assisted Search features where it adds genuine value, while maintaining the manual control and oversight that protects your budget.
Performance Max runs a single campaign across all of Google's channels simultaneously including Search, Display, YouTube, Gmail, Maps and Shopping using machine learning to find the highest-converting combinations of audience, placement and creative.
Used correctly, with strong asset inputs, clear audience signals, and active oversight, PMax can significantly extend the reach of a Google Ads account. Used without proper structure, it operates as an expensive black box that spends budget with limited transparency. We manage Performance Max campaigns with the rigour, structure and transparency that the format demands and we know when it's the right tool and when it isn't.
Demand Gen replaced Google's Discovery and Video Action campaigns in 2025. It runs across YouTube, Gmail and Discover, and is built for mid-funnel engagement i.e reaching audiences who are not yet actively searching but are open to finding something new.
It is particularly effective for businesses with longer consideration cycles, where ‘warming’ an audience before they reach the search stage pays dividends downstream. We use Demand Gen as part of a full-funnel strategy, not in isolation.
Jennifer Mesenbrink
The Google Display Network reaches over two million websites and apps worldwide. Display advertising allows you to keep your brand in front of the right audiences segmented by interest, intent, behaviour, and demographics and builds awareness and consideration at scale.
Remarketing is one of the most cost-effective applications of Display, and one of the most underused. Remarketing re-engages people who have already visited your website but have not yet converted, keeping your brand present while prospects continue to research and decide. We build remarketing campaigns that are structured, sequenced and capped properly, so they support conversion rather than irritate potential customers.
YouTube is the second largest search engine in the world. Video advertising on Google allows you to reach audiences at the research and consideration stage, tell your brand story in a richer format, and retarget viewers with sequential messaging over time.
With Connected TV advertising now a significant and growing channel, YouTube's reach extends well beyond the phone screen. We run Video campaigns structured around your audience and your funnel, not just your budget.
Google Shopping is for retail and eCommerce businesses and puts your products directly in front of people who are actively reseeaching and ready to buy. Shopping ads display product images, prices and reviews at the top of search results — at the exact moment purchase intent is highest.
We manage Shopping campaigns with a focus on product feed quality, bidding structure and segmentation by product performance, the three levers that separate profitable Shopping campaigns from expensive ones.
Marcel Sobieski
TechBehemoths
Mark Thomson
Pit Stop
Bevan Ritchie
Apparelmaster
Alex Smith
Dominator Garages
Jenna Lange
Team Cabling
Aaron Navanua
Nurtured At Home
Katie Chubb
Aer Rianta
Russell Kendon
Sellwood Products Ltd
Paul Roberts
Property Apprentice
Glen Keely
Cavalry Marketing
