Enter the website URL and campaign information

This tool allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics. Fill out the required fields (marked with *) in the form below, and once complete the full campaign URL will be generated for you.

Note: the generated URL is automatically updated as you make changes.

This tool allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics.

Enter the website URL and campaign information

Fill out the required fields (marked with *) in the form below, and once complete the full campaign URL will be generated for you. Note: the generated URL is automatically updated as you make changes.

The full website URL (e.g. https://www.example.com)

The referrer: (e.g. google, newsletter)

Marketing medium (e.g. cpc, banner, email)

Product, promo code, or slogan (e.g. spring_sale)

Identidy the paid keywords

Use to differentiate ads

Fill out all the required fields above and a URL will be automatically generated for you here.

More information and examples for each parameter

The following table gives a detailed explanation and example of each of the campaign parameters.

Campaign Source

utm_source
Required.

Use utm_source to identify a search engine, newsletter name, or other source.

Example: google

Campaign Medium

utm_medium
Use utm_medium to identify a medium such as email or cost-per- click.

Example: cpc

Campaign Name

utm_campaign
Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.

Example: utm_campaign=spring_sale

Campaign Term

utm_term
Used for paid search. Use utm_term to note the keywords for this ad.

Example: running+shoes

Campaign Content

utm_content
Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.

Examples: logolink or textlink