The importance of your website as a pivotal sales and marketing tool can’t be understated.  In 2018, the user’s path to purchase goes through digital channels and your website has a key role to play to in moving consumers toward purchase and enquiry.

“We design and develop elegant, functional, effective and persuasive websites that uphold the integrity of your brand and drive business leads and sales.”

Considerations around website design and development have changed a lot in recent years and the criteria for creating effective websites has moved far beyond simply presentational aspects. Developing a website that is conversion-focused and mobile-responsive that will rank well in Google and can provide actionable insights are critical to project success and the development of a sustained ROI.

We design and develop elegant, functional, effective and persuasive websites that uphold the integrity of your brand and drive business leads and sales.  Our website design and development team can have you successfully navigate the myriad of design and development considerations to ensure that you get an excellent website and excellent results from your online presence.

We develop websites across a range of development platforms and frameworks based on your requirements and offer easy-to-manage content management systems to enable you to take control of your website content.

Discovery & Planning

  1. Needs Analysis
    Working from written website brief, or through an initial consultation, we gather key information and gain an understanding of the key business drivers to enable us to develop a proposal.
  2. Proposal & Indicative Costing
    We present a written proposal  outlining the indicative project costs for your consideration.  Depending on the scale and scope of the project, we may breakdown the project into various project stages and present a variety of additional options.
  3. Agreement in Principle
    On acceptance of the proposal, we sign an agreement for the development of the full project plan.
  4. Discovery & Project Plan
    At this point we start to dive into the detail of the project and the website solution. Here we begin to define the finer details of website functionality, developing page plans and page template layouts.  We also provide expert advice and insight into how you can create amazing user experiences and drive business results.
  5. Final Agreement & Project Initiation
    On acceptance of the detailed project plan, we sign an agreement based on the completed scope of the website.

Content & Asset Development/Gathering

  1. Text
    Ordinarily the client will supply us with the written content for the website homepage, landing pages and other areas of the website.  Where required, we can offer copywriting services to create and tweak website content.
  2. Imagery
    Where the client has high-quality photographic assets, we will build these into the website designs and galleries.  We can provide image editing services, stock photography and can even commission original photography where required.
  3. Data Importation
    Where the client wishes to use content from an old or existing website or database, we can import this information and use it in the new website.

Website Layouts and Design Approval

Presentation of Website Designs and Functionality

With the written content and key data supplied, we begin laying up the content in the webpage template designs for final client approval before the development process gets under way.   At this point the client will be given access to an annotated page designs showing how the pages will appear online with detailed notes showing exactly how the website will function.

Website Development

  1. Website Coding
    Once the final designs and functionality have been signed off, the development process begins. We start by slicing and coding your website designs, to convert them into fully functional, responsive mobile-friendly webpage templates. We add the written content, images and other assets and integrate the working functionality.
  2. Website Staging
    We host the working version of the website on a private staging server where it isn’t publicly available. This enables you can review our progress and make any tweaks as required.
  3. Browser & Mobile Device Testing
    We test the website across the full range of the most commonly used website browsers and mobile devices to ensure a clean and consistent user experience for your website visitors using a range of testing and auditing tools.

User Acceptance Testing & Website Go Live

  1. User Acceptance Testing
    Once the design and development and testing is complete we had the project over for user acceptance testing to ensure that you’re completely happy with the website before going live. Further tweaks and changes can be made at this stage.
  2. Website Go Live
    Once you’ve completely happy with the website, we repoint your domain name to the new website and remove any restrictions and your new website goes live to the world.

Ongoing Support and Enhancement

Training & Support

We offer a range of additional support and training services to help you make the most of your website presence and will specifically tailor a package that is right for your needs.

Discover More

75% of marketers think marketing has changed more in the past 2 years than in previous 50

(Source : Adobe Digital Distress)

Only 9% of senior marketers believe traditional ad agencies are doing a good job of evolving and extending their services & capabilities in the digital age.

(Source : The Chief Marketing Council Report; More Gain, Less Strain)

Are you there, when people are looking for you?

Leads coming through organic search results are the highest quality leads. SEO leads have a 14.6% Close rate, while outbound leads (such as direct mail or print advertising) have only a 1.7% close rate. 60% of all organic clicks go to the organic top 3 search results.

Is your website optimized to take on the full oppurtunity at hand?

Find Out More

Inbound Leads

Outbound Leads

Clicks on Top 3 Organic Search Results

“

Pit Stop have been using Ronan’s digital skills for the last three years. During that period our presence on the web has grown exponentially. Ronan's attention to detail and knowledge of SEO and SEM has taken us to new markets and seen our web traffic climb over and above our expectations.

Chris Ring, Pit Stop Group
“

I would not hesitate to recommend Storm IMC to anyone looking for exceptional search marketing results and a proactive partner that is excellent to work with

Glen Keeley, Outsourced Brand Support Ltd
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What Storm IMC have achieved so far is unbelievable, they have truly exceeded our expectations - our enquires and workflow is through the roof

Daryl Matthews, Global Signage Concepts
“

Storm IMC provide the full package, from web development to all aspects of the digital marketing mix

Tod Crosby, Volom
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Digital Strategy

Whatever technology we employ, we thrive on breaking down a user journey, translating our design into the most efficient and simple experience.

Creative Services

Creative Services

Whatever technology we employ, we thrive on breaking down a user journey, translating our design into the most efficient and simple experience.

Search

Search

Whatever technology we employ, we thrive on breaking down a user journey, translating our design into the most efficient and simple experience.

Online Advertising

Online Advertising

Whatever technology we employ, we thrive on breaking down a user journey, translating our design into the most efficient and simple experience.

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