ata and Analytics are at the heart of everything we do. More than anything else, analytics and measurement is an underlying focus for us within our services and operations, and we excel at it! Our team of Google Analytics Qualified individuals specialise in working with you to analyse your data and uncover powerful insights into visitor behaviour and interactions on your website, and identify key issues and opportunities that can maximise the impact of your return on investment.
We can work with your existing Google Analytics installation and configure it to produce useful, meaningful, and actionable insights and reports. Initially, we clean up analytics accounts and data to ensure that we are capturing all the key user interactions on your website including key user events, conversions and micro-conversions on the way to purchase or conversion. Then we create custom Google Analytics profiles and filters to remove unwanted ‘noise’ such traffic from internal sources, third party agencies and web developers and remove the increasing amounts of analytics spam, to give us a clear view of the actual users and their interactions with the website.
Once we have developed key website goals and conversions and illuminated all the distortion and noise and have a clear view of the customer, we create customised analytics reports and dashboards, that enable us provide very accurate analysis of user engagement and conversion by medium, source and even individual campaign sources. Developing this level of clarity is extremely empowering for decision makers as it clearly uncovers what media channels and marketing activities really deliver value for your business and impact the bottom line.
We pride ourselves on being able to scrape away the layers of confusion and contradiction in analytics data to provide highly accurate measurements and provide powerful and actionable strategies. If we can measure it, we can optimise it and consequently investment in developing meaningful and measurable goals and tracking them should be upmost on agendas of marketers and top management.
If you’d like to find out how we can help you develop and implement powerful digital measurement methodologies and really understand what is and isn’t working for you, get in touch – we’d love to speak to you.
