D

ata and Analytics are at the heart of everything we do.  More than anything else, analytics and measurement is an underlying focus for us within our services and operations, and we excel at it!  Our team of Google Analytics Qualified individuals specialise in working with you to analyse your data and uncover powerful insights into visitor behaviour and interactions on your website, and identify key issues and opportunities that can maximise the impact of your return on investment.

We can work with your existing Google Analytics installation and configure it to produce useful, meaningful, and actionable insights and reports. Initially, we clean up analytics accounts and data to ensure that we are capturing all the key user interactions on your website including key user events, conversions and micro-conversions on the way to purchase or conversion. Then we create custom Google Analytics profiles and filters to remove unwanted ‘noise’ such traffic from internal sources, third party agencies and web developers and remove the increasing amounts of analytics spam, to give us a clear view of the actual users and their interactions with the website.

If we can measure it, we can optimise it. Investing in the creation of meaningful and measurable goals should be upmost on agendas of marketers and top management.”

Once we have developed key website goals and conversions and illuminated all the distortion and noise and have a clear view of the customer, we create customised analytics reports and dashboards, that enable us provide very accurate analysis of user engagement and conversion by medium, source and even individual campaign sources. Developing this level of clarity is extremely empowering for decision makers as it clearly uncovers what media channels and marketing activities really deliver value for your business and impact the bottom line.

We pride ourselves on being able to scrape away the layers of confusion and contradiction in analytics data to provide highly accurate measurements and provide powerful and actionable strategies. If we can measure it, we can optimise it and consequently investment in developing meaningful and measurable goals and tracking them should be upmost on agendas of marketers and top management.

If you’d like to find out how we can help you develop and implement powerful digital measurement methodologies and really understand what is and isn’t working for you, get in touch – we’d love to speak to you.

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51% of consumers research
products online before buying

50% of consumers search
before or during a shopping trip

Pit Stop have been using Ronan’s digital skills for the last three years. During that period our presence on the web has grown exponentially. Ronan's attention to detail and knowledge of SEO and SEM has taken us to new markets and seen our web traffic climb over and above our expectations.

Chris Ring, Pit Stop Group

I would not hesitate to recommend Storm IMC to anyone looking for exceptional search marketing results and a proactive partner that is excellent to work with

Glen Keeley, Outsourced Brand Support Ltd

What Storm IMC have achieved so far is unbelievable, they have truly exceeded our expectations - our enquires and workflow is through the roof

Daryl Matthews, Global Signage Concepts

Storm IMC provide the full package, from web development to all aspects of the digital marketing mix

Tod Crosby, Volom
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Digital Strategy

Whatever technology we employ, we thrive on breaking down a user journey, translating our design into the most efficient and simple experience.

Creative Services

Creative Services

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Whatever technology we employ, we thrive on breaking down a user journey, translating our design into the most efficient and simple experience.

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Online Advertising

Whatever technology we employ, we thrive on breaking down a user journey, translating our design into the most efficient and simple experience.