Pit Stop

Case Study - Pit Stop

Pit Stop is New Zealand's largest chain of automotive service stores and an iconic New Zealand brand. Starting with a single store in 1978, Pit Stop has grown into a nationwide network with over 40 service stores.

We have established a long-term working relationship with Pit Stop providing them with a range of digital marketing services including website design and development, search marketing, local SEO and online reputation management.


Website Design & Development

In 2018 we worked with Pit Stop to design and develop a new website. The website was created using a purpose-built Content Management System developed using the Laravel framework, which gave us great flexibility and control. The new website significantly overcame previous limitations and greatly improved website usability.

The new website includes a range of advanced features and functionality including integrated Google My Business reviews, branch location search functionality, advanced tracking and measurement and custom promotional support features.

Digital Media & Creative Services

Storm IMC provides a full range of digital marketing services to Pit Stop including Google Ads, Facebook Ads, landing page development and video marketing. Here is a selection of some of the campaigns we have worked on.

Pit Stop Facebook Carousel Ad Unit

Video Marketing

In a single half day, on location shoot we created a 30" video ad for a tactical campaign that ran on YouTube, a 90" business profile video for the Pit Stop website and other online outpost and shoot a library of still images for future marketing campaign work.


quote     I would recommend Storm IMC to anyone looking to boost their digital marketing performance. quote

Chris Ring Managing Director, Pit Stop