CREATIVE CONTENT PRODUCTION
Pit Stop is New Zealand's largest chain of automotive service stores and an iconic New Zealand brand. Starting with a single store in 1978, Pit Stop has grown into a nationwide network with over 40 service stores.
We've built a long-term partnership with Pit Stop, delivering a wide range of marketing services — from a full brand refresh, including brand, vehicle fleet and staff uniform guidelines, to website design and development, instore digital screen animations, search marketing, local SEO and online reputation management.
We've built a long-term partnership with Pit Stop, delivering a wide range of marketing services from a full brand refresh, including vehicle fleet, and staff uniform guidelines, to website design and development, in-store digital screen animations, search marketing, local SEO and online reputation management.
The Pit Stop vehicle fleet is a high-visibility extension of the brand — on the road, in driveways and at every customer touchpoint. We created a manual setting out clear guidelines to ensure all vehicles reflect a consistent, bold and professional identity, in line with the Pit Stop brand. From compact cars to utes, every design application aims to maximise impact, enhance recognition and communicate trust in every environment.
When applying the Pit Stop brand to a compact vehicle, the focus should be on maintaining clarity and brand presence despite the reduced surface area. The logo should be clearly visible on both sides of the car, ideally positioned along the doors for maximum exposure. Rear facing branding is essential — use the boot area to reinforce the brand from behind.
