CASE STUDY

Pit Stop

 

New Zealand's Largest
Franchise Automotive Service Chain

 

Pit Stop is New Zealand's largest chain of automotive service stores and an iconic New Zealand brand. Starting with a single store in 1978, Pit Stop has grown into a nationwide network with over 40 service stores.

We have established a long-term working relationship with Pit Stop providing them with a range of digital marketing services including website design and development, search marketing, local SEO and online reputation management.

 

 

 

Website Design & Development

In 2018 we worked with Pit Stop to design and develop a new website. The website was created using a purpose-built Content Management System developed using the Laravel framework, which gave us great flexibility and control. The new website significantly overcame previous limitations and greatly improved website usability.

The new website includes a range of advanced features and functionality including integrated Google My Business reviews, branch location search functionality, advanced tracking and measurement and custom promotional support features.

 

 

 

 

 

 

 

Brand Print Campaigns

We specialise in crafting dynamic print campaigns that elevate your brand presence. From eye-catching exhibition stands and portable roll-up banners to striking posters and engaging animated digital screens, we bring your vision to life with creativity and precision. Our tailored solutions ensure that your message stands out, captivates your audience, and leaves a lasting impression at every event. Let us help you make an impact with cohesive and compelling print marketing that truly represents your brand.

 

 

 

 

 

 

Digital Media & Creative Services

Storm IMC provides a full range of digital marketing services to Pit Stop including Google Ads, Facebook Ads, landing page development and video marketing. Here is a selection of some of the campaigns we have worked on.

 

 

 

 

 

Video Marketing

In a single half day, on location shoot we created a 30" video ad for a tactical campaign that ran on YouTube, a 90" business profile video for the Pit Stop website and other online outpost and shoot a library of still images for future marketing campaign work.