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READ MORESearch Advertising Remains No.1 With a 47% Share of Digital Spend and 7.7% Growth
| Social Grows 15% to Take 10% Market Share
The latest New Zealand Digital Advertising Revenue Report was published by the IAB New Zealand yesterday (3rd April 2024) and provided both an overview of the 2023 financial year-on-year performance and early glimpse of 2024 with the release of Quarter 4 2023 revenue performance data.
The key finding of the report included:
Angelina Farry, CEO of the IAB New Zealand remarked “It is positive to see the industry delivering solid year-on-year growth, and consistently strong quarterly growth figures.”
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